Holy Smoke – A Fictional DMT Commercial
Client: BNNVARA / Spuiten en Slikken
For the iconic Dutch TV program Spuiten en Slikken (Shoot and Swallow), the goal was to create a video item that blurs the lines between commercial advertising and Drugs or/and Sex experiences. The result is "Holy Smoke."
I approached this project as a satirical "mock-commercial" for DMT (Dimethyltryptamine). The idea was to package one of the world's most potent hallucinogens using the slick, high-end visual language typically reserved for luxury brands. It explores the contrast between the chaos of a trip and the polished perfection of marketing.
As the Director / Animator / Motion Designer, I was responsible for conceptualizing the visual style and overseeing the post-production.
To achieve the otherworldly atmosphere, we utilized UV-reactive body paint, blacklight cinematography, and surreal set design.
The animation was done by me and Chaos (Christiaan Dros).
The Sound Design was done by Sogma
