Corona: Lady Gaga Live at Copacabana Beach
Creating larger-than-life visuals for 10 massive screens at the world's most iconic beach party.
To celebrate the 100th anniversary of Corona, the brand returned to its roots with a historic event: "Todo Mundo no Rio". Produced by creative agency WINK, Copacabana Beach was transformed into a festival ground for millions of people, headlined by none other than Lady Gaga.
My role was to take over the horizon. I designed and directed the motion visuals displayed across 10 gigantic LED screens spanning the beach.
